6 important sections to add in every landing page design

Creating an effective landing page is essential for any business looking to convert visitors into customers. A well-designed landing page can make all the difference in terms of conversion rates, and it's important to ensure that your landing page is designed with the user in mind. In this blog post, we'll take a look at some of the most important sections of a landing page and discuss how to design them for maximum effectiveness.

Headlines

The headline is one of the most important sections of a landing page, as it's typically the first thing that visitors will see. The headline should be clear, concise, and attention-grabbing, and it should communicate the main benefit of your product or service. It should also be prominently displayed, so that it's the first thing that visitors see when they land on your page.

When creating headlines, it's important to use action-oriented language that encourages visitors to take the next step. Avoid using jargon or technical terms, and instead focus on the benefits that your product or service can provide.

Hero Images and Videos

The hero image or video is another critical section of a landing page, as it's typically the first visual element that visitors see. This image or video should be used to convey the core message of your product or service, and it should be high-quality and relevant to your message.

When creating hero images or videos, it's important to choose images that are visually striking and that communicate the benefits of your product or service. Avoid using stock images, as they can appear generic and uninteresting. Instead, try to use real-life images that showcase your product or service in action.

Call-to-Action (CTA)

The call-to-action (CTA) is an essential section of a landing page, as it's what encourages visitors to take a specific action, such as signing up for a trial or purchasing a product. The CTA should be clear and easy to understand, and it should be prominently displayed above the fold (visible without scrolling) so that visitors can't miss it.

When creating a CTA, it's important to use action-oriented language that encourages visitors to take the next step. Avoid using passive language, and instead use words that are urgent and compelling.

Product/Service Benefits

Another important section of a landing page is the area where you highlight the benefits of your product or service. This section should be prominently displayed and should effectively communicate the value that your product or service can provide.

When creating this section, it's important to focus on the benefits that your product or service can provide, rather than the features. Use clear, concise language that emphasizes the value that your product or service can provide, and avoid using jargon or technical terms.

Testimonials

Testimonials are a great way to build trust with visitors and to showcase the success that other customers have had with your product or service. This section should be prominently displayed and should feature real testimonials from satisfied customers.

When creating this section, it's important to choose testimonials that are relevant to your product or service and that showcase the specific benefits that your customers have received. Avoid using generic testimonials that don't provide specific information about how your product or service has helped customers.

Trust Signals

Trust signals are elements on your page that communicate that your business is trustworthy, such as security badges, money-back guarantees, and contact information. This section should be prominently displayed and should feature real trust signals that will help build trust with visitors.

When creating this section, it's important to choose trust signals that are relevant to your business and that are widely recognized as trustworthy. This can include badges from well-known security companies, certifications, awards, and more. Additionally, make sure that your contact information is prominently displayed and easy to find, so that visitors can reach out to you with any questions or concerns they may have.

Conclusion

In conclusion, landing page design is critical to the success of any website and plays a crucial role in converting visitors into customers. A well-designed landing page should be user-centered, with clear, concise headlines, high-quality hero images or videos, an effective call-to-action, a section highlighting product or service benefits, testimonials from satisfied customers, and trust signals that build trust with visitors. By following these best practices, you can create a landing page that will help you convert more visitors into customers.